Animoca Brands Report: Bitget Challenges Major Exchanges With Its Universal Exchange Model
John: Hey everyone, I’m John, your go-to tech blogger at Blockchain Bulletin, where I break down the latest in Web3, metaverse, and blockchain. Today, we’re diving into the Animoca Brands report that spotlights how Bitget is shaking things up with its Universal Exchange Model, potentially challenging big players in the crypto space. If you’d like a simple starter guide to exchanges, take a look at this beginner-friendly overview.
Lila: That sounds exciting, John! Readers are always asking about how crypto exchanges are evolving, especially with all the new models popping up. So, what’s the basics of this report and Bitget’s approach?
What Is the Animoca Brands Report?
John: The report, titled “Exchanges’ Next Phase: Reaching the Mainstream,” was released by Animoca Brands on 2025-09-25. It examines how cryptocurrency exchanges are set to become key entry points to the on-chain economy. In the past, exchanges focused mainly on crypto trading, but this report highlights current shifts toward more integrated platforms.
Lila: On-chain economy? Can you explain that in simple terms?
John: Sure, Lila— the on-chain economy refers to economic activities happening directly on blockchains, like trading digital assets without intermediaries (think decentralized finance or DeFi). The report uses Bitget as a prime example of this evolution, based on recent announcements from Bitget itself.
Background on Bitget and Its Evolution
Lila: Okay, got it. What’s Bitget’s story? How did they get to this Universal Exchange Model?
John: Bitget started as a centralized exchange (CEX) in 2018, focusing on crypto trading. In the past, like many CEXs, it handled spot trading, futures, and some DeFi features. Currently, on 2025-09-17, Bitget announced its upgrade to a Universal Exchange (UEX), expanding to include traditional finance assets like stocks, forex, and gold—all in one platform.
Lila: That’s a big jump! What sparked this change?
John: The shift addresses user pain points, such as switching between platforms for different assets. According to posts on X from verified crypto influencers like Crypto Rover, this move coincided with Bitget’s 7th anniversary, marking a strategic pivot to unify trading experiences.
Understanding the Universal Exchange Model (UEX)
Lila: Break down the UEX for us—what makes it ‘universal’?
John: The UEX model integrates centralized and decentralized exchange features with traditional finance (TradFi). Currently, Bitget’s version allows users to trade crypto, tokenized real-world assets (RWAs like gold), stocks, and ETFs from a single account. It’s designed to bridge gaps, making it easier for mainstream users to enter the on-chain world without multiple apps or accounts.
Lila: Tokenized assets sound cool but technical. Any examples?
John: Absolutely—tokenized assets are real-world items represented as digital tokens on a blockchain (for instance, a token backed by physical gold). The Animoca Brands report praises this as a way exchanges are evolving, with Bitget leading by offering seamless access across asset types.
How Bitget Challenges Major Exchanges
Lila: So, how does this challenge giants like Binance or Coinbase?
John: Major exchanges traditionally stick to crypto or limited TradFi integrations. Bitget’s UEX challenges them by providing a one-stop shop, potentially attracting users frustrated with fragmentation. The report notes that as of 2025-09-25, this model positions Bitget as a gateway to broader markets, based on recent news from sources like Metaverse Post and FF News.
Lila: Are there specific advantages?
John: Yes, it reduces barriers like regional restrictions or high fees from multiple platforms. However, remember that regulatory compliance varies by jurisdiction—always check official docs and local laws before trading.
Current Landscape and Use Cases
Lila: What’s the scene like right now in 2025?
John: Currently, the crypto exchange market is competitive, with players like Bitget pushing boundaries. The Animoca Brands report, published on 2025-09-25, analyzes how UEX models could mainstream adoption by simplifying access. For example, a user could swap crypto for stocks without leaving the app.
Lila: Practical examples would help. Got any?
John: Here are a few use cases:
- Trading crypto and buying tokenized gold in one transaction for portfolio diversification.
- Accessing global stocks from regions where traditional brokers are limited.
- Using DeFi tools alongside TradFi assets for better liquidity management.
- Avoiding the hassle of multiple KYC processes across platforms.
John: These show how UEX aims to make trading more efficient, though it’s still early days with ongoing developments.
Risks and Safeguards
Lila: Sounds promising, but what about risks? Crypto can be volatile.
John: In the past, exchanges faced issues like hacks or regulatory scrutiny. Currently, Bitget emphasizes security with features like multi-factor authentication and cold storage for assets. A key safeguard is user education—don’t invest more than you can afford to lose.
Lila: Any tips for beginners?
John: Start small, verify platform licenses, and use demo accounts if available. (And hey, if you’re new, remember that while this is innovative, it’s not financial advice—consult professionals.)
Looking Ahead
Lila: What’s next for models like UEX?
John: Looking ahead, the report suggests exchanges will further integrate AI and blockchain for smarter trading. Bitget plans to add more tokenized assets, as per their 2025-09-22 announcements. This could reshape the industry, but we’ll watch for verified updates from official sources.
Lila: Exciting times! Any final thoughts on FAQs?
John: Common questions include: Is UEX available everywhere? Not yet—check Bitget’s site for regions. How does it differ from DEXs? UEX combines CEX ease with DEX openness.
John: Wrapping up, this Animoca Brands report really underscores how Bitget’s UEX is pushing boundaries in a user-friendly way, blending crypto with everyday finance. It’s a step toward making the on-chain economy accessible to more people, based on solid, recent data. And if you’d like a bit more background on exchanges, you might enjoy this global guide.
Lila: Thanks, John—that clears up a lot! The key takeaway is that innovations like UEX are making crypto more integrated and approachable for everyone.
This article was created based on publicly available, verified sources. References:
- Original Source
- Bitget Challenges Major Exchanges with its Universal Exchange Model, Report with Animoca Brands Highlights
- Bitget Unveils ‘Universal Exchange’ (UEX) Model: Bridging Crypto, TradFi, and Tokenized Assets
- Bitget Launches Universal Exchange UEX Model