TokenFi and New to The Street Announce National Media Partnership to Reach 219M+ Households
John: Hey everyone, I’m John, your go-to tech blogger at Blockchain Bulletin, where I break down the latest in Web3, metaverse, and blockchain news. Today, we’re diving into the fresh announcement from TokenFi and New to The Street about their national media partnership, which aims to boost visibility for tokenization tech across millions of households. If you’d like a simple starter guide to exchanges, take a look at this beginner-friendly overview.
Lila: That sounds exciting, John—I’ve been hearing buzz about TokenFi in the crypto space, but what’s this partnership really about? Can you start with the basics for those of us who are new to this?
What Is TokenFi?
John: Absolutely, Lila. TokenFi is a blockchain platform focused on real-world asset tokenization, which means turning physical or traditional assets like real estate or art into digital tokens on a blockchain for easier trading and ownership. Launched in late 2023, it aims to make this process simple without needing coding skills, and it’s backed by the Floki ecosystem.
Lila: Tokenization—got it, like digitizing assets. So, how does New to The Street fit into this picture?
John: New to The Street is a financial media company that produces content for TV and digital platforms, helping companies share their stories with investors. In the past, they’ve partnered with various firms to air interviews and ads on networks like Fox Business and Bloomberg TV. Currently, as of 2025-10-01, they’ve teamed up with TokenFi for a targeted campaign.
Details of the Announcement
Lila: Okay, walk me through what was announced today. When did this happen, and what’s included?
John: The partnership was officially announced on 2025-10-01, according to reports from sites like Investing.com and CryptoPotato. It’s a three-month media campaign designed to highlight TokenFi’s tools for asset launches. Key elements include TV interviews with TokenFi leaders airing twice a month on Fox Business and Bloomberg TV, reaching over 219 million U.S. households.
Lila: That’s a huge audience! What else is part of this deal?
John: Beyond TV, there are commercial spots during business hours, digital billboards in Times Square lighting up 20 times per hour for four weeks a month on the Reuters 42nd Street Billboard, and live investor events. This builds on TokenFi’s history of marketing pushes, like their 2023 partnerships with DEXTools and listings on exchanges such as KuCoin.
Why This Matters for Tokenization
Lila: Tokenization is a big word—can you explain why this partnership could be a game-changer in plain terms?
John: Sure, tokenization (simply put, it’s converting rights to an asset into a digital token on a blockchain) is projected to grow into a multi-trillion-dollar industry by organizations like Boston Consulting Group. This media push puts TokenFi in front of mainstream audiences, potentially educating more people on how to tokenize assets easily. Looking ahead, it could accelerate adoption as the campaign runs through early 2026.
Lila: Gotcha. Are there any real examples of what TokenFi has done before?
John: In the past, TokenFi has partnered with entities like Queens Park Rangers for sports-related tokenization on 2025-08-04, and they’ve been featured in global events like the World Table Tennis in 2023. Currently, this new deal expands their reach nationally in the U.S., focusing on visibility without delving into financial specifics.
Key Components of the Campaign
Lila: Let’s get practical—what are the main ways this partnership will reach people?
John: Here’s a quick list of the campaign’s highlights, based on the announcement:
- Biographical interview segments with TokenFi leadership, airing as sponsored content on Fox Business and Bloomberg TV twice monthly.
- Commercial placements during peak business hours to spotlight TokenFi’s no-code tokenization tools.
- High-frequency digital billboards in Times Square, appearing 20 times per hour for four weeks each month.
- Live investor events to engage directly with potential users and stakeholders.
Lila: That’s straightforward—love the list! Any tips for readers interested in following this?
John: If you’re curious, check official channels like TokenFi’s X account for updates, as they’ve posted about it on 2025-10-01. Remember, media campaigns like this are about awareness, so stay tuned to Fox or Bloomberg for the interviews starting soon.
Potential Impacts and Considerations
Lila: Looking ahead, what could this mean for the broader blockchain space?
John: Currently, with the announcement fresh on 2025-10-01, it’s too early for impacts, but similar past campaigns have boosted project visibility—think TokenFi’s 2023 DEXTools partnership reaching millions. In the future, this could help demystify tokenization for everyday users. (And hey, if it sparks interest in crypto, that’s a win for education—nothing beats learning step by step.)
Lila: True, but are there any risks or things to watch out for?
John: Always good to ask. Regulatory compliance varies by jurisdiction, so check official docs before engaging with tokenization platforms. This partnership is promotional, so it’s not financial advice—focus on verified info from sources like Cointelegraph or the project’s site.
FAQs from Beginners
Lila: As someone still learning, I have questions like, how do I get started with something like TokenFi?
John: Great question. In the past, users have accessed TokenFi via their official website or supported exchanges. Currently, their token $TOKEN is available on platforms like KuCoin, as listed since 2023-11-03. For beginners, start by researching the platform’s whitepaper.
Lila: And is this partnership available outside the U.S.?
John: The TV reach is U.S.-focused with 219 million households, but digital elements like billboards and online content could have global spillover. Looking ahead, TokenFi has a history of international marketing, like their 2023 World Table Tennis feature reaching 120 million viewers worldwide.
Looking Ahead
Lila: So, what’s next for TokenFi after this?
John: Based on the announcement, the campaign kicks off immediately and runs for three months, so expect interviews and ads starting in October 2025. TokenFi continues to build on its mission, with past integrations like Revolut listing on 2025-05-30 opening it to 50 million users. Stay informed through trusted news.
John: Wrapping this up, Lila, this partnership is a solid step for TokenFi to bring tokenization to the masses, blending blockchain innovation with mainstream media. It’s exciting to see how it unfolds over the next few months—remember, the key is staying educated and curious. And if you’d like a bit more background on exchanges, you might enjoy this global guide.
Lila: Thanks, John—that makes the announcement feel approachable and timely. Readers, keep an eye on these developments; it’s a great example of crypto meeting traditional media.
This article was created based on publicly available, verified sources. References:
- Original Source
- TokenFi and New to The Street Announce National Media Partnership to Reach 219M+ Households
- TokenFi and New to The Street Announce National Media Partnership to Reach 219M+ Households
- TokenFi and New to The Street Announce National Media Partnership to Reach 219M+ Households