Solo Leveling Levels Up: Korean Billion-Dollar Megafranchise Goes Onchain with Story
John: Hey everyone, I’m John, your go-to tech blogger at Blockchain Bulletin, where I break down Web3, metaverse, and blockchain topics into easy-to-digest pieces. Today, we’re diving into how the massive Korean franchise Solo Leveling is stepping into blockchain with Story Protocol, based on the latest announcements from October 1, 2025. If you’d like a simple starter guide to exchanges, take a look at this beginner-friendly overview.
Lila: That sounds exciting, John! Readers are probably wondering what this means for fans and the Web3 space—can you start by explaining what Solo Leveling is all about?
What is Solo Leveling?
John: Solo Leveling started as a Korean webnovel in 2016, written by Chugong, and quickly became a hit webtoon with over 14 billion global views. It follows hunter Sung Jin-woo, who levels up his powers in a world of dungeons and monsters, and has expanded into anime, games, and even a Netflix series. In the past, it set records as Crunchyroll’s most-watched anime and generated over $70 million from its game launch.
Lila: Wow, that’s huge! So, it’s not just a story—it’s a full-blown franchise. What’s this “onchain” part mean, and how does Story fit in?
The Move to Blockchain with Story Protocol
John: Currently, as of the announcement on 2025-10-01, Solo Leveling is partnering with Story Protocol to bring select parts of its intellectual property (IP) onchain. This means tokenizing elements as real-world assets (RWAs)—think digital representations on the blockchain that can be programmed and traded. It’s different from typical RWAs like funds or stocks; here, it’s about making IP elements programmable for fan interactions.
Lila: IP? Like, the rights to the characters and stories? (Sorry, I’m still learning the jargon.)
John: Exactly, Lila—IP stands for intellectual property, which includes things like copyrights for stories or characters. Story Protocol is a blockchain layer designed for IP management, allowing creators to license and remix content securely. This partnership opens doors to fan-driven creations, like remixing stories or building blockchain-based games.
Background on Story Protocol
Lila: Tell me more about Story Protocol itself. Is it new?
John: Story Protocol launched in 2024 as a blockchain network focused on programmable IP. It lets users turn creative assets into onchain items that can be licensed, remixed, or monetized automatically through smart contracts—self-executing code on the blockchain. Based on posts from X and official announcements, it’s gaining traction for bridging traditional media with Web3.
Lila: Smart contracts sound technical. Can you give a simple example?
John: Sure—imagine a smart contract as a vending machine: you put in money, and it automatically gives you a snack without a cashier. In Story, it could automatically pay royalties if someone uses Solo Leveling characters in a fan game.
Potential Use Cases for Fans and Creators
Lila: So, what can people actually do with this onchain IP?
John: Looking ahead, the announcement highlights possibilities like fan-driven remixing, where creators build new stories or art using official elements. There could also be blockchain-based experiences, such as digital collectibles or metaverse integrations. For example, fans might own tokenized versions of in-game items that work across different platforms.
Lila: That sounds fun! Any tips for beginners interested in this?
John: Absolutely. Here’s a quick list of starter steps:
- Read the official announcement on sites like mpost.io to understand the basics.
- Follow Story Protocol on X for updates— they’ve posted about Solo Leveling’s integration.
- Explore Web3 wallets like MetaMask to interact with blockchain assets safely.
- Check community forums for verified fan discussions, but always verify info from official sources.
John: Remember, regulations around blockchain and IP vary by country, so check official docs for compliance in your jurisdiction.
Current Status and What’s Next
Lila: Where does this stand right now, as of October 2025?
John: As of 2025-10-03, the partnership is in early stages— they’re initiating steps to represent select IP elements onchain. In the past, Solo Leveling explored Web3 with Avalanche in 2024 for an NFT platform called Solo Leveling: Unlimited. Currently, this Story collaboration builds on that by focusing on programmable IP, with potential for memecoins or licensing deals ahead.
Lila: Memecoins? Like those fun crypto tokens?
John: Yes, but let’s keep it factual— the announcement mentions exploring IP-backed memecoins, which are community-driven tokens inspired by the franchise. No launches yet, though; it’s all about future possibilities.
Risks and Considerations
Lila: Are there any downsides or things to watch out for?
John: Like any blockchain project, there are risks such as market volatility or scams pretending to be official. Fans should only use verified links from sources like Story Protocol’s official site. Also, while this pioneers Web3 in entertainment, it’s not financial advice— always do your own research.
Lila: Good point. Any safeguards?
John: Stick to trusted platforms and enable two-factor authentication on wallets. (And hey, if something seems too good to be true, it probably is—no blockchain humor intended!)
FAQs from Readers
Lila: What are some common questions popping up on X about this?
John: Based on recent posts on X, people ask if this means new games or NFTs. Currently, it’s about onchain IP for remixing and experiences, not a specific product launch. Another FAQ: Is it available now? No, but watch for updates from Story Protocol.
Lila: How can fans get involved?
John: Join official communities or follow announcements— for instance, Story’s X post from 2025-09-23 teases more on onchain economics.
John: Wrapping this up, it’s fascinating to see a billion-dollar franchise like Solo Leveling pioneer Web3 with Story, potentially changing how fans interact with IP. This could inspire more media to go onchain, but remember, it’s early days—stay informed through reliable sources. And if you’d like a bit more background on exchanges, you might enjoy this global guide.
Lila: Thanks, John—that makes the whole thing less intimidating! Key takeaway: Solo Leveling’s onchain move is about empowering fans with blockchain tools, and it’s just getting started.
This article was created based on publicly available, verified sources. References:
- Original Source
- Solo Leveling Levels Up: Korean Billion-Dollar Megafranchise Goes Onchain with Story
- Solo Leveling Levels Up: Korean Billion-Dollar Megafranchise Goes Onchain with Story – Crypto Daily
- Solo Leveling Brings Its Global Franchise On-Chain Through Story