BingX and John Terry Team Up to Share the Playbook for Greatness at TOKEN2049 Singapore
John: Hey everyone, I’m John, your go-to tech blogger on Web3, metaverse, and blockchain topics over at Blockchain Bulletin. Today, we’re diving into the recent partnership between BingX, a cryptocurrency exchange, and Chelsea FC legend John Terry at the TOKEN2049 event in Singapore—specifically how they teamed up to share insights on greatness in crypto and beyond. If you’d like a simple starter guide to exchanges, take a look at this beginner-friendly overview.
Lila: That sounds exciting, John! Readers are always curious about how big names in sports and crypto come together at events like this. Can you start by explaining what exactly happened at TOKEN2049 Singapore?
The Basics of the Event and Partnership
John: Sure thing, Lila. TOKEN2049 is one of the world’s largest crypto conferences, held annually in Singapore, and the 2025 edition took place from 2025-10-01 to 2025-10-02 at the Marina Bay Sands. BingX, a leading cryptocurrency exchange founded in 2018, served as the title sponsor this year, and they brought in John Terry, the former Chelsea FC captain, as a special guest to discuss their “Playbook for Greatness.”
Lila: What’s a cryptocurrency exchange, just to make sure everyone’s on the same page?
John: Good question—a cryptocurrency exchange is a platform where users can buy, sell, or trade digital currencies like Bitcoin or Ethereum (think of it as a digital stock market for crypto). In this case, BingX highlighted their tools for spot trading and derivatives, which are ways to bet on price movements without owning the asset directly.
Lila: Got it. So, what was the “Playbook for Greatness” all about?
Background on BingX and John Terry’s Collaboration
John: In the past, BingX and Chelsea FC announced their partnership in January 2024, focusing on shared values like discipline and innovation. This built up to the 2025 TOKEN2049 event, where John Terry joined BingX’s main stage panel to share lessons from his football career, applying them to success in crypto and Web3 (Web3 refers to the next generation of the internet powered by blockchain for decentralized control).
Lila: How did that tie into the event?
John: Currently, after the event wrapped up on 2025-10-02, reports show they discussed leadership, teamwork, and confidence—drawing parallels between winning on the football field and navigating the crypto market. BingX also showcased their AI-driven tools for better trading decisions, emphasizing data quality and on-chain insights.
Key Highlights from TOKEN2049 Singapore 2025
Lila: What were some standout moments?
John: One big highlight was John Terry’s appearance at BingX’s booth, where he interacted with over 20,000 attendees from more than 160 countries. They unveiled campaigns like “Trained on Greatness,” linking Chelsea’s 2025/26 training kit reveal to BingX’s brand. Posts on X from BingX’s official account on 2025-10-01 noted Terry making “incredible memories” with visitors, boosting engagement.
Lila: Sounds fun! Any numbers or examples that show the impact?
John: Absolutely—BingX reported serving 20 million users globally, and the event reinforced their position in AI and blockchain convergence. For instance, their panel covered how AI analyzes on-chain data (data stored directly on the blockchain for transparency) to provide trading insights.
Current Landscape in Crypto Exchanges and Events
Lila: How does this fit into the bigger picture of crypto events today?
John: Currently, as of 2025-10-11, crypto conferences like TOKEN2049 are key for networking and innovation, with sponsors like BingX using them to highlight partnerships. In the past, events were smaller, but now they attract major figures from sports and tech, helping demystify crypto for newcomers. Looking ahead, similar collabs could grow, but remember, regulations vary by jurisdiction—always check official docs for compliance in your area.
Lila: Good reminder. What are some practical takeaways for readers interested in this space?
Use Cases and Practical Tips
John: Great point. One use case is how BingX’s AI tools help with spot trading (buying and holding crypto) or derivatives (contracts based on asset prices). For beginners, here’s a quick list of tips when exploring crypto exchanges:
- Start with verified platforms like BingX that offer user education and security features.
- Check for regulatory compliance in your country to avoid legal issues.
- Use demo accounts to practice trading without real money.
- Enable two-factor authentication for account safety.
- Avoid sharing personal info on untrusted sites—stick to official apps.
Lila: That’s helpful! Are there any risks to watch out for?
Risks and Safeguards in Crypto Partnerships
John: Yes, risks include market volatility, where crypto prices can swing wildly, or potential scams in unregulated spaces. BingX emphasizes secure practices, but users should do their own research. A light aside: It’s like football—teamwork wins, but you still need to watch for fouls!
Lila: Haha, fair enough. What about looking ahead—what’s next for BingX or similar events?
Looking Ahead: Future Trends
John: Looking ahead, BingX plans to expand AI integrations for better user experiences, based on their 2025-10-10 announcements. Events like TOKEN2049 might see more sports-crypto crossovers, potentially in 2026 editions. Currently, the focus is on building trust through partnerships like this one.
Lila: Any final thoughts on why this matters?
John: This partnership shows how crypto is becoming more accessible by blending with popular culture like football. It encourages everyday people to learn about Web3 without the intimidation factor. And if you’d like a bit more background on exchanges, you might enjoy this global guide.
Lila: Thanks, John—that really breaks it down clearly. Readers, stay curious and informed in the crypto world!
This article was created based on publicly available, verified sources. References:
- Original Source
- BingX and John Terry Team Up to Share the Playbook for Greatness at TOKEN2049 Singapore
- BingX to headline TOKEN2049 Singapore 2025 as title sponsor with special guest Chelsea FC legend John Terry
- BingX and John Terry Team Up to Share the Playbook for Greatness at TOKEN2049 Singapore